FEDERAL and OKLAHOMA REGULATION OF ADVERTISING
Know the definitions and rules. Be able to correctly recognize and apply them in hypothetical situations.
- Deceptive Advertising (define)
- Federal Trade Commission
- What is the FTC? Its background and purpose?
- FTC tools to combat deceptive ads.
- FTC's regulatory process.
- Special types of advertising: testimonials, bait-and-switch.
- Advertiser defenses.
- Ad agency/publisher liability.
- Oklahoma regulation of deceptive advertising
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